"Few cities represent the countercultural movement of the 1960s more than San Francisco. By that decade, the Haight-Ashbury neighborhood was home to self-branded "freaks" (dubbed "hippies" by the media) who created the world's first psychedelic neighborhood--an alchemical chamber for social transformation. They rejected a large part of the traditional American identity, passing over American exceptionalism, consumerism, misogyny, and militarism in favor of creativity, mind-body connection, peace, and love of all things.".
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